Wednesday, 15 April 2015

Cricket loosing its charm, sponsors bat big time for hockey, football, says GroupM ESP report (ET)

KOLKATA | NEW DELHI: Cricket, which has ruled the hearts of millions of Indians for years, may be losing just a little bit of its magic. In 2014, other sports — football, tennis, hockey and even kabaddi — gained in popularity, according to a report by GroupM ESP, the entertainment, sports and content arm of media agency GroupM.

Value of ground sponsorship for cricket fell to Rs 464.7 crore in 2014 from Rs 508.3 crore in 2013 while team spons .. 

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