WASHINGTON: IBM and Facebook announced on Wednesday they would collaborate with marketers to develop better online advertising targeted to specific customers.
The companies said in a statement they would work together on data analytics for "tailored marketing capabilities that reach the right people at the right time."
The statement said IBM will use "deep analytics," on top of Facebook's anonymized and aggregate audience data, to give marketers a clearer picture of their targ ..
The companies said in a statement they would work together on data analytics for "tailored marketing capabilities that reach the right people at the right time."
The statement said IBM will use "deep analytics," on top of Facebook's anonymized and aggregate audience data, to give marketers a clearer picture of their targ ..
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